Stick well, easy to cut/customize, and no worrying about lead.
Sticks great. Will add more in the future as needed.
What's not to like. It's non-toxic and it stays where you put it. I've tried other non-lead tape from Dunlop and babolat and found them to be inferior to the wilson.
Easy to use. Adheres well to your racquet. So far, very happy.